Cámara de la Diversidad
Meta Ads and LinkedIn Ads campaigns that drove 5,000+ attendees per event for the LGBT Chamber of Commerce of Colombia.
- Industry
- Inclusive marketing & events
- Period
- 2020 – 2026
- Services
- Meta Ads campaignsLinkedIn AdsCommunity managementEvent coverage
THE CHALLENGE
Cámara de la Diversidad is an NGO that supports the economic autonomy and business inclusion of Colombia's diverse communities. It needed to strengthen its positioning, fill its events and turn its community into members, customers and students.
WHAT WE DID
For 5 years we've run their Meta Ads and LinkedIn Ads across four fronts: in-person and virtual events, corporate member acquisition, SME acquisition and sales of workshops and education. Every social contact flows into the CRM, receives the memberships, workshops and courses portfolio, and is nurtured into a customer. This powered initiatives like weTrade, WeGrow Pacífico, ExpoTalento Diverso, Mujeres Diversas Prosperan and Prosperia Online.
RESULTS
1.000 → 50.000+
people in their CRM
+30.000
sales leads
+USD 500K
in annual sales
≈ USD 16
cost per sales lead
+8.000
weTrade event attendees
+111
Meta Ads campaigns
+65,5M
Meta Ads impressions
+17,1M
people reached
+5.000
people in in-person training
+400
people trained on Prosperia Online
CONCLUSION
Proof that digital platforms, used strategically, can mobilize communities, amplify causes and drive real change.