Cayre IPS

Ad strategy for Cayre's flagship event, which gathered 15,000 healthcare professionals.

THE CHALLENGE

Maximize reach, drive qualified traffic and secure in-person attendance from the medical sector.

WHAT WE DID

Meta Ads campaigns for registrations, speakers and event news, targeted by professional profile.

RESULTS

15.000

in-person attendees

59.222

link clicks

5,2M

impressions

COP 57

cost per click

CONCLUSION

We took the event from digital to in-person, consolidating one of the country's most important medical events.